YouTube - Week 19 - Noah Rubin

 

There is always one more thing to watch. One more autoplay video queued up with a juicy title and thumbnail that you want to see. The algorithm knows that it can keep you on the app for hours and hours with short video after short video. Fast paced, attention grabbing, interesting, funny, anything you could possibly want at 2am - they have it. 

YouTube knows so much about you, that even when you think you’ve ‘finished youtube’ as many of us thought at one time during this Pandemic, I’m sure, there is always a new channel, new genre, or even new YouTube. 

It’s funny to think about, but your YouTube homepage is one of millions - maybe even billions. The YouTubers that you know and love to be famous and influential are nobodys to most other YouTube users. I live on a small corner of YouTube, for example, that includes: Comedy, Tech, Commentary, Politics, Minecraft, and the occasional 20 second video from 2007 that has 10 million views on it. The creators that I know and watch with hundreds of thousands of subscribers are probably strangers to you- (this is just going through my subscriptions and picking random people from the top) Andrei Terbea, ABL, Austin McConnell, Berm Peak, boyinaband, carykh, cherdleys, Cody Ko - you get the point. You probably don’t know them- if you do drop a comment!

In any event, my point is that there is always more to YouTube. After finishing every video a YouTuber has made in the last 5 years, there is always another creator that YouTube will suggest to you that you end up to like even more. It’s really crazy how much content there is out there, and how little of it we’ve seen. YouTube’s algorithm uses this fact and everything it knows about you (it really knows everything about you - remember Google = YouTube…) to serve you the best videos every time and keep you on the app way past your bedtime.